It’s official! SiR, the singer from Inglewood, California, is the newest signee to Top Dawg Entertainment, where he joins Kendrick Lamar, Jay Rock, Ab-Soul, ScHoolboy Q, SZA, Isaiah Rashad and Lance Skiiiwalker. His new age R&B style, image and persona has the potential to be a big star, and with a platform like TDE, it can very well happen. I can’t wait to hear all the TDE collaborations that happen with his signing; his sound seems to blend all their styles well. He’s already been featured on Isaiah Rashad’s last album, which was basically a preview of him to me. Now, I can’t wait to see what else comes next.
W$ Boi stands for West Side Boi, for those who couldn’t figure it out.
The video was directed by Panamaera & Dave Free. Enjoy it above!